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| Press releases |
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| "Opodo goes deep into affiliation" (translated from French) |
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"The main concern for any Merchant is the establishment of a targeted traffic.
To be transformed into customers. Among the many audience doping solutions, the affiliation marketing is
one of the most cost-effective to increase the level of the sales without blowing away the communication budget.
this isthe reason why the multi-airlines booking platform Opodo has chosen this method for its three European sites.
"the advantage of such affiliation programs", says Sophie Polani, media manager at Opodo France, "is that their business model
is entirely related to performance". Indeed, the principle of affiliation is to redirect the traffic from Affiliate Websites
to Merchants, taking into account the target of both sides. Only the purchasing visitors are commissioned to the Affiliate
according to the amount of the order. In order to boost its sales of its French portal, Opodo has casted the cibleclick.com platform.
The "Marketing Performance Expert" gathers a total of 25000 Affiliates and a list of 300 clients so far."
Nathalie Carmeni in "Emarketing" - Dec. 12 2002
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| Cibleclick develops Marketing Performance |
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Cibleclick, major actor on the Affiliation Market, focuses today on its offer for Marketing Performance
comitted to acquire customers, prospects or members. Cibleclick proposes to its clients all the existing Marketing techniques such as
partnerships, co-branding, games, E-mailings, products databases outsourcing...The Performance Marketing solution guarantees a minimum of risks
for the Advertiser. In order to convince Advertisers, cibleclick relies on the the mastering of its technical platform tools as well as
the deep knowledge of its network of Affiliates, Advertisers and various partners. The company synthetizes its proposition force in 4 essential points:
- On-line acquisition costs control
- Transparence of operations
- Optimal use of the Affiliates network
- Reactiveness
lesinfos.com - november 4th 2002
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| Whereas the Affiliation market is in serious trouble, Cibleclick diversifies itself |
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Whereas the Affiliation Market is in serious trouble, Cibleclick has seduced ten new references since last May.
Credit Lyonnais, La Poste, Wanadoo, Jobpilot, SuperU, AOL, Sofinco, SelfTrade, Symphonis and 123Credit have joined the client portfolio
of the Affiliation specialist. The Company managed to strengthen its position on its market and delivers monthly 350 million of page views
and 4 million pages for a total of 238 activeprograms and more than 25 000 Affiliates in september 2002. Moreover, more than 300 Advertisers have chosen
this platform since it has been created in august 2000.
But Cibleclick has chosen to diversify...
After realizing that Affiliation does not answer the complete needs of its clients, the Company has launched a full range of services
such as partnerships, co-brandings, games, sweepstakes, E-mailings, products databases outsourcing...This enlargement of the activity field
has been made in a particularly harsh context where several actors had to close doors (Key2Link, 24pm...).
In: Kompass.fr
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