|
|
| Affiliation |
|
Created by Amazon, affiliation is a system in which partner sites are paid in proportion to sales generated on merchant sites using through the use of advertising banners.
However, the word "affiliation" no longer covers the full and complex range of of the advertisers' requirements. Rather than affiliation, today we speak of "Performance Marketing " or "performance-based marketing", in which Affiliation affiliation is only one of the many options available:
Partnerships, co-brandings, competitions, mail campaigns, etc:... all these techniques aim to increase visitors, members and prospective customers, all within an overall framework of customer affiliation.
The common denominator of all these advertising techniques is that the partner site is remunerated by the advertiser on the basis of the conversion rate.
Who ?
CibleClick has foreseen this evolution and has taken steps to meet these changing needs, by increasing its range of services and adapting
its tools to the advertisers' new demands.
Experience shows that affiliation is appropriate to the full range of advertisers and can
be adapted to a wide variety of fields, whatever the issues needing to be addressed in terms of on-line performance marketing.
How ?
In a word, it's simple. The CibleClick Affiliation platform has been designed to enable advertisers to create their own
affiliation programme quickly and easily. Its user-friendly interface makes it simple to navigate through the different
management sections. Real-time statistics for your clicks, site registrations and sales allow you to monitor your campaign directly
You can also see which affiliates are driving you the most targeted traffic and adjust their fees accordingly.
Advertisers can also update their visuals as and when they choose, and communicate with their entire network by e-mailings.
The functionality of the platform is constantly evolving to respond to the needs of our advertisers and affiliates.
|
|
