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Thanks to its depth understanding of the internet market and the relationship it has been able to build with its main partner sites,
CibleClick can set up a so-called "turnkey" campaign for acquiring complete customers and prospective customers.
This kind of campaign is targeted either at "pure players" (merchants or others), but also at "Clicks and Mortar" companies,
using the Web as a new distribution and/or communication channel (Telecom operators, ISPs, etc...).
CibleClick agrees with the Advertiser a fee for each client or prospect acquired. Then, CibleClick contacts a selection
of partners from its network to implement a direct marketing campaign. Affiliates are chosen according to the match between their target audience and that of the advertiser and the
volume of traffic they generate.
In order to run successful campaigns, CibleClick is able to call on all or a part of its network of affiliates and to
use the full range of Marketing techniques in use on the Internet: partnerships, co-brandings, competitions (sweepstakes), mail campaigns etc...
Furthermore, if necessary, CibleClick can easily develop specific pages for an advertiser. On these pages, visitors will find
a description of the advertiser's range of products and services as well as a registration or information request form.
These pages are developed in accordance with the advertiser's style book, with the campaign remaining fully transparent for the end user.
Moreover, for advertisers who want to base their campaign on a competition, CibleClick is associated with a third-party agency which has developed a technology allowing advertisers to run branded on-line competitions.
These competitions allow make it possible to screen users by asking a series of questions before they access the gaming interface.
They also increase the number of visitors who register with the site.
These campaigns are organized with the full participation of the Advertiser: he is informed on which websites he appears and the way he appears.
There is also a predefined protocol describing the nature of the campaign and its timing is set after consultation between CibleClick and the advertiser.
This method of acquiring customers or prospects has many benefits for the advertiser:
- Optimal use of the CibleClick network
- Risk-taking reduced to the minimum
- Full control of the on-line acquisition costs
- Transparency of the campaign
- "Outsourcing" of the management of the campaign to CibleClick.
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